Before You Buy A Domain Name
Here’s the thing, before you get to the funny part with publishing your thing s on your blog and play with designs and all that, you need to focus pretty hard. With that said, you might go like “What is he talking about?? What’s to focus on with no domain?”, and frankly it’s very simply so that you have to make some serious decisions before anything else. And then you need to do research. Sounds dull or funny?
Do It Right From Start
If you are like most people, you answered “dull” on that question. What I have found out is that people tend to jump straight to the fun part of having a blog, and then realize after a couple of weeks that they should have done more research before. I talk from own experience, as I did exactly the same mistake when I started blogging some years ago.
It’s a common mistake, especially by men, to over-estimate their own level of expertise and skip the boring and kind of slow learning curve at the beginning. And that’s also a good attribute to have, as it leads to trying things out and getting results from experience, not only theoretical examples. But in this case you should go slow from the beginning.
Pick a Niche
The first decision you need to make is to choose a niche. What do you want your blog to be about?
When choosing a niche you can pick literally any niche in the world. But be streetwise and pick a niche you have some interest in, as you will have to write a few post about it. At the very least, so pick a niche you have interest in.
Some markets are what I call “red markets”, which means they are both over marketed and over-crowded. These niches include weight-loss, muscle-building, make money. These markets are over-stimulated.
The reason why is pretty simple to explain. There is a massive market for these kinds of products. People want to get fit quickly, lose weight quickly, and make money without having a boss. They want it without having to change anything else in their life, and they are willing to spend money to get there.
The problem is, every online marketer knows this and promote these products, so to get to first page on a search engine like Google is impossible without a huge budget. But if you break the niche down to a more specific niche you will get rid of much of the competition.
Here’s where your research will be able to rescue you from the rest of new marketers.
Whether you pick a small niche like “homegrown vegetables” or a big hot niche like “muscle building”, you most important work is to pick a keyword, or rather a keyphrase (so called long-tailed-keywords).
Here you need to be as specific as possible. Focus on one specific, and 2-5 additional smaller keywords. But you also need to check out the estimated searches/month, and the competition.
To check the searches/month you can easy use the Google Keyword Planner. It’s simple and provides you with the basic statistics.
Google’s updated Keyword Planner digs a bit deeper than before and is a good start, but to get more information make money with this app about your competition you need a more advanced tool. There are plenty of softwares available, but to get you started at no cost I suggest Traffic Travis.
It’s a great tool, and the good part is that you can use the full product and for an unlimited time. The only limitation is that you can’t do how many searches as you want/day and set up how many projects as you want, but it’s a good way to start. And when the time is right, and you decide to level up a gear, it’s just to upgrade to the professional edition.
Use Google Keyword Planner and/or Traffic Travis to find which keywords with as much searches and as low competition as possible. It’s not rocket science, really. I recommend choosing keywords with at least 4000 searches/month, and as low competition as possible.
Time To Buy Domain
When your keywords research is finished, it’s time to get a domain name. Today it isn’t as important as it was just a year ago, to have your keyword in the domain name. Either way I suggest including your main keyword in the domain name, without over-selling it.
That’s about it, now I think you are more than covered to grab a domain name and start your blog.
You can read more about setting up web hosting in this article.